Marketing Process Outsourcing (MPO)
Marketing Process Outsourcing (MPO)
Marketing Strategy - this encompasses positioning, segmentation, targeting, channels and pricing. Answering simple questions like who we are, what we do, why buy us and who are we relevant to you will define the marketing roadmap for an organization. Marketing interventions not just help in crafting the strategy but in communicating it effectively as well. The key driver for companies to adopt marketing will hinge on the ability to align marketing efforts to business outcomes.
Demand Generation - using innovative channels and programs to connect with prospective customers apart from engaging with existing customers to increase share of wallet. Combining traditional sales efforts with emerging channels like social media, effective campaign management and leveraging alternative channels and strategic partnerships will lead to inorganic results. Marketing can help improve the quality of outreach while reducing the cost of client acquisition. Do it the way it works, do it with available budgets but nevertheless, outsourcing will help do it faster, smarter and better. Marketing will be the single most important ammunition in the armory of business entities to take on the goliaths in the global stage as the economy tightens, markets mature and the competition intensifies.Under the Marketing Promotions Strategic Business Unit we take care of the clients need for Marketing, Promotions, Communication Design, Digital and Internet Advertising, Events and Exhibitions.
We undertake Logo design to Business Card to Corporate Profile / Presentation / Brochures/ E – Book, Signage, and Billboards. We wish to cater to the Marketing communications requirements of our client, essentially it involves the creation and execution of printed marketing collateral and the range of work we cover includes:
- Brochures
- Posters
- Reports
- Adverts
- Exhibition stands
- Packaging
- Clothing
- Vehicle- Bus/ Auto Branding
- Print Production – Banners, Signage, Flex, Posters etc.
Digital Communications encompasses any type of design that is shown on an electronic screen, which might include design
- Television Commercials (TVC)
- Audio Visual (AVs)
- Plasma/LCD TV screens
- Mobile phones
- Handheld devices
Websites, Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Content Management If you're looking for people to help you start out or improve your visibility on the internet, we can help! Using our wide range of skills, we develop short and long term advertising campaigns for clients from many different sectors; many are in highly competitive areas, such as holiday, accommodation, child care and legal services. Our full range of internet marketing and advertising services is shown on the right and we cover the following :
- Search engine optimization
- Link building strategies
- Online PR & article writing
- Pay per Click Advertising
- Display Advertising
- Video Advertising
- Social Media Strategies
- Micro Site development
- Landing Page Optimization
- Video Production
The type of digital content we've been asked to produce has been used in many different situations, including:
- Branded Twitter page/backgrounds
- Branded Facebook pages
- Branded YouTube pages/channel
- Plasma screen presentations at exhibitions
- In-store digital signage for retailers
- PowerPoint presentations for tenders
- Branded SMS advertising
- Animation of complex procedures/sequences
- Promotional CD/DVD's
- Email marketing
The introduction of blended search results to the Google search interface opens up new opportunities to secure page 1 rankings for all types of businesses.We have been researching in this area for about 8 months and have developed the knowledge and techniques required to rank video content on Page 1 of Google, where key phrases trigger the display of video thumbnails in the SERPS.If you have video content, such as web video or a YouTube channel which you'd like to optimize for Google positioning, please get in touch with us.
At Sparkle Minds, we understand that a product launch represents a unique opportunity to maximize publicity, promotional exposure and market penetration. For this reason, and because a new product can only be launched once, the production and execution must be perfect. In order to create such a spectacular introductory showcase, a detailed understanding of the product is essential. Our event managers will work tirelessly with your company to create set, stage and display material that reflects the new product’s market niche. Every aspect of the event will be flawless.
Creative Marketing Campaign
Great adverts need a great team of people. That's why at Sparkle Minds we have aligned with strategic marketers, creative designers, professional photographers and clever copywriters who can dream up the perfect marketing campaign for you.
Response
The main purpose of any marketing campaign we plan and strategize will be to illicit a response from the reader / viewer / audience. The sound of phones ringing or orders flying through the door is the pleasing result of good marketing initiative. We'll make sure that the benefits of your product or services are clearly communicated and that the campaign contains a strong call to action to results.
Fresh Ideas
Any campaign can become tired over a period of time, with diminishing response rates. We can overcome this problem by devising variations and imaginative themes that complement each other, but don't tire the key market.